Acceptance of terms
These Terms of Service (“Terms”) are an agreement between you and Automize LLC, a Georgia limited liability company doing business as Abel (“Abel,” “we,” “us”). They cover the Abel website at abelhq.com, our mobile apps, and our services (together, the “service”). By accessing or using the service you agree to these Terms. If you use Abel for a business, you agree on behalf of that business and confirm you are authorized to do so. If you do not agree, please do not use the service.
The service
Abel lets service businesses use an AI phone agent that answers calls, books appointments into their calendar, and texts confirmations, along with a booking page, payments, a customer list, an inbox, and email tools. We may add, change, or remove features over time.
Accounts
To use the service you need an account. You must be at least 18 and provide accurate information and keep it up to date. You are responsible for keeping your sign-in details confidential and for all activity under your account.
Subscriptions, trial, auto-renewal & cancellation
- Paid plans start with a 14-day free trial. A card is required to start the trial.
- Unless you cancel before the trial ends, your plan converts to a paid monthly subscription at the price listed when you signed up, and renews automatically every month until you cancel. We charge the card on file at the start of each billing period.
- You can cancel any time from Billing in your dashboard account menu (the Stripe billing portal) or by emailing contact@abelhq.com. Cancellation takes effect at the end of the current billing period, and you keep access until then.
- We do not give refunds or credits for partial months or unused time, except where the law requires it or where we billed you in error (for example, a duplicate charge or a charge after a confirmed cancellation) — those are refunded in full if you ask within 60 days at contact@abelhq.com. See our Refund Policy.
- Subscriptions bought through the Apple App Store are billed and refunded by Apple under Apple’s terms; request a refund at reportaproblem.apple.com.
- Deleting your account does not cancel a subscription by itself — cancel it first, or ask us to do both.
- We may change our prices. We will tell you by email at least 30 days before a new price applies to your subscription, and you can cancel before it takes effect. Prices do not include taxes, which we may add where required.
Payments between customers and businesses
Businesses can take deposits, balances, tips, saved-card payments, and cancellation or no-show charges from their customers through Abel. Those payments are between the customer and the business. The business is the seller and merchant of record; Abel processes the payment on the business’s behalf through Stripe Connect, and Stripe’s terms also apply. Each business sets its own cancellation and no-show policy, shown on its booking page, and that policy governs refunds of customer payments. Customers should contact the business for a refund.
If you are a business, you are responsible for your policies, for honoring them, for the goods and services you provide, and for any refunds, disputes, and chargebacks on your payments.
Calls, recording & AI
Calls answered by Abel’s AI phone agent are processed by our voice provider, which records the call audio and creates a transcript. If you are a business, you are responsible for giving callers any notice and obtaining any consent the law requires — including that calls are recorded and that they are speaking with an AI assistant. Some states require every party’s consent to record a call. You can set your agent’s greeting to include these disclosures, and you should.
AI can make mistakes. The agent works from the information and instructions you give it; check your hours, services, and prices, and review bookings and messages it creates. Abel is not a substitute for emergency services.
Your responsibilities
You agree to:
- Use the service only for lawful purposes and in compliance with applicable laws and regulations
- Obtain any consents required to record calls, send messages, or contact your customers through the service
- Not interfere with, disrupt, or attempt to gain unauthorized access to the service or its systems
- Be responsible for the content and instructions you configure your agent to use
Acceptable use
You may not use the service to:
- Engage in illegal, fraudulent, or deceptive activities
- Send spam or unlawful or unconsented automated calls or messages
- Transmit harmful, harassing, offensive, or infringing content
- Violate the rights or privacy of others
- Sell or offer anything carriers prohibit, such as illegal drugs, weapons, or high-risk financial products
- Reverse engineer, scrape, resell, or overload the service, or use it to build a competing product
- Get around usage limits or security measures
Plans that include unlimited use are subject to fair use: we may limit use that is far beyond what a typical business needs or that harms the service for others, after contacting you where we can.
Text messages
Abel sends text messages on behalf of businesses that use the service — appointment confirmations, changes, cancellations and reminders, and, where a business has enabled them, follow-up messages. Message frequency varies with your activity. Message and data rates may apply.
Reply STOP to any message to stop receiving texts from that business. We act on it immediately and it applies to every text from that business, including appointment notifications. Reply START to begin receiving them again, or HELP for help.
If you are a business using Abel to message your customers, you are responsible for having the consent those messages require, for the content of any message you configure, and for complying with applicable law and carrier policy — including the Telephone Consumer Protection Act and US A2P 10DLC registration requirements. You may not use the service to message people who have not agreed to hear from you.
Third-party integrations
The service can connect to third-party providers such as Google (Calendar and Gmail), Stripe, and Twilio. Your use of those integrations is also subject to the third party’s terms, and you are responsible for maintaining any required accounts and permissions. You can disconnect an integration at any time from your dashboard.
Your content
You own the content and data you put into Abel — your logo, photos, business details, services, messages, and customer records. You give us a non-exclusive, worldwide, royalty-free licence to host, copy, process, display, and transmit that content only as needed to provide and improve the service for you (for example, showing your logo on your booking page and in emails to your customers). You confirm you have the rights to the content you upload. This licence ends when you delete the content or your account, except for copies we must keep under our Privacy Policy.
Intellectual property
The service and everything we provide as part of it — software, design, text, and the Abel name and logo — belong to Abel and are protected by copyright, trademark, and other laws. We give you a limited, non-transferable right to use the service under these Terms. If you send us feedback, we may use it without any obligation to you.
Privacy
Please review our Privacy Policy to understand how we collect, use, and protect information, including data from connected Google accounts. If you are a business, you are responsible for your own customers’ information, and we process it on your behalf as described there.
Disclaimer of warranties
The service is provided “as is” and “as available,” without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not promise that the service will be uninterrupted or error-free, that every call will be answered or every booking made correctly, or that the service will bring you any particular amount of business. Some places do not allow these exclusions, so some may not apply to you.
Limitation of liability
To the maximum extent the law allows, Abel will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, business, or data, arising from or related to the service, even if we were told they were possible.
To the maximum extent the law allows, Abel’s total liability for all claims arising from or related to the service or these Terms is limited to the fees you paid Abel in the 12 months before the event that gave rise to the claim, or $100 if you have paid nothing. These limits do not apply where the law does not allow them to.
Indemnity
If you use Abel for a business, you will defend and indemnify Abel and its owners and contractors against claims, losses, and costs (including reasonable legal fees) brought by third parties that arise from your use of the service, your content, your calls and messages (including any missing consent or disclosure), your dealings with your customers, or your breach of these Terms or the law.
Termination
You may stop using the service and delete your account at any time; see Subscriptions for cancelling a paid plan. We may suspend or end your access if you break these Terms, if your use creates legal or carrier risk, or if we stop offering the service; where reasonable we will tell you first. If we end the service for reasons other than your breach, we will refund any prepaid fees for the time remaining.
Changes to these terms
We may update these Terms from time to time. We will change the “Last updated” date above, and for material changes we will email business users at least 14 days before they take effect. If you keep using the service after the changes take effect, the new Terms apply; if you do not agree, you can cancel before then.
Governing law
These Terms are governed by the laws of the State of Georgia, USA, without regard to conflict-of-laws rules. Any dispute will be heard only in the state or federal courts located in Douglas County or Atlanta, Georgia, and you and Abel consent to those courts’ jurisdiction. Nothing here takes away consumer rights you have under the law where you live.
Contact
Questions about these Terms? Email Automize LLC at contact@abelhq.com.